Study On The Role Of HRM In Creativity And Innovation With Special Reference To Indian Organization- A Case Study

Shakti Awasthi


This paper aims to explore HRM activities and processes directly or indirectly responsible for nurturing creativity and ultimately innovation in Indian organizations. Some of the HRM activities within processes have been explored by means of this qualitative study possibly nurturing the creativity in the organizations on the basis of which the innovative processes in the organizations can be built.

A case study was conducted in two different multinational companies operating in a global arena, with different HRM strategies. The major three roles through which a Human Resource Manager interacts most with the employees and hence the chances to enroot innovation and creativity  is identified as recruiting or Staffing, Organizing & Motivating.

Despite of different strategies, the cases was found to have several similar opportunities for HRM to nurture creativity and hence innovations. The empirical material was based on interviews with employees, line managers and HR professionals employed in the two companies. Although Hrm department has no clear process for developing creativity and innovation, it has been found to nurture creativity and hence innovation.


Activities, processes, HRM strategies.

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