Effective use of social networking platform for media marketing in educational institutes

Seema Agarwal, Ruchi Singhal

Abstract


This paper explores the ways of effectively usingSocial media marketing (SMM) as a marketing tool with special focus on social media platform such as Facebook. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. The customer base can be targeted on various parameters such as geographical region, age, level of education etc. which helps in targeted marketing.

By using the famous social networking sites such as Facebook, YouTube, LinkedIn, Twitter etc.

site can be promoted which increases the site traffic and generates leads.Facebook has demonstrated to have more daily users than messaging service like Whatsapp, video streaming website like YouTube&image sharing platform Instagram, it is worth spending time and money on this platform as competition is just one click away from us.


Keywords


Social media marketing (SMM), Social Networking, YouTube,LinkedInTM,TwitterTM, FacebookTM

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References


https://en.wikipedia.org/Social_media

http://www.dsim.in

https://zephoria.com/top-15-valuable-facebook-statistics/

newsroom.fb.com/company-info

10 Smart ways to Increase Business by doing Digital

Marketing – ISSN no – (2321-1709)

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http://blog.jimsdelhi.in/

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