Factors affecting Purchase behavior of Women grocery consumer- An Insight

Dr. Anu Nagpal Chopra

Abstract


Women are most powerful consumers in the world as they control almost 80 percent of the household spending. And no longer can the womens spending powers and influence be neglected. The role of women in the society and their effects has changed. Most of the marketers know that women are different, but we actually need a deep rooted understanding of how and why they are different. Studying women could be interesting as Family grocery shopping is the accepted domain of women; however, modern social and demographic movements challenge traditional gender roles within the family structure. This paper makes an attempt to understand the womens purchase behavior along with an attempt to know what factors play a significant role in her purchase behavior

Keywords


Consumer Attitude, Consumer Behavior, Retail sector, Purchase behavior, Women Grocery consumers

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References


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