A Case Study Approach On Indian Companies And Global Companies Entry In Foreign Markets An Analysis Of Glocalization Strategies

Semila Fernandes


The present paper involved a study on Glocal communication strategy adopted by select global companies while foraying into India and Indian companies foray into the foreign markets. Glocalization concept in specific terms implies Think Global and Act Local which has been developed through Japanese business practices. The requirement of this global localization idea arrived in the late 1980s to bridge the gap between local, regional, national, global management of the businesses 20.


I do not see anything wrong with McDonalds doing business in India. After all, it is not McDonaldization that we know of; It is a Big MaCcomodation As quoted by A Senior Bureaucrat in New Delhi 3. This is exactly what Glocalization concept in specific terms implies and is usually practiced by the global giants. The present paper would highlight on the dimensions of Glocal strategy with a focus on cultural adaptability of global MNCs who have entered into the Indian market across industries and Indian MNCs glocal strategy in foreign markets.

Going global and Going international are entirely different. In order to go global, one requires a global mindset; while to go international, historically means to supply out of India. A blend of both is utmost necessary in creating a global organization system 24.


Gloclization Strategies, on Glocal communication strategy

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